Do you think getting a tagline or a catchy slogan for your business is a simple thing? Go and ask a copywriter. It is not simple at all. Those catchy tagline slogans contain a lot of emotions, meanings, and carry a message to the target audience of the particular business. So if you see a brand that has a good tagline or slogan, give them some respect because it is not easy to have a full business that has thousands of pages of content as business, marketing, and finance plans in just some few words.
By now, I know you are planning to get a slogan or tagline for your brand. The biggest mistake would be to get a slogan or tagline that will not communicate your brand very well or may even land you and your entire business into a failure. So, before you get bored and plunge your business into failure, take a look at some of the best slogans and taglines on the market. However, it will be good to get to know what constitute a tagline so that you can create your own.
What constitute a great tagline or slogan?
There are a lot of factors that go into creating a good slogan that will awe people and keep more coming.
It is a memorable one.
When you are creating a slogan, you should make sure that you ask yourself questions like: is the slogan short? Can it be easily recognized? How long will people spend trying to think about it? To make a slogan memorable, it should be short and catchy.
It incorporates a key benefit.
Have you ever heard the marketing gurus saying? “Sell the sizzle and not the steak”. What that means is that you should not sell the features but rather the benefits. This is perfectly applied to slogans and so make sure that your slogan has a key benefit of your brand.
It differentiates the brand and make it unique.
You should make sure that your brand is differentiated and unique from other competitive brands. What is it that your brand, product, or service offers that makes it unique from other brands? This should be your guiding principle in creating your own slogan or tagline.
It creates a positive feeling about your brand.
The best taglines in the world make good use of positive statements and words. This is what leaves a very good impression on your audience.
Now that we’ve talked about what constitute a great slogan or tagline, we should take a look at some of the best taglines and slogans used by some of the most successful brands in the world.
- Nike: “Just Do It”
- Apple: “Think Different”. This is Apple’s slogan that first appeared in its first one by name “Here’s to the Crazy Ones, Think Different”.
- Dollar Shave Club: “Shave Time. Shave Money”.
- L’Oreal: “Because You’re Worth It”.
- California Milk Processor Board: “Got Milk?”.
- MasterCard: “There are some things money can’t buy. For everything else, there’s MasterCard”.
- BMW: “The Ultimate Driving Machine”.
- Tesco: “Every Little Helps”.
- M&M: “Melts in Your Mouth, Not in Your Hands”.
- Bounty: “The Quicker Picker Upper”
These are some of the best, simple, and catchy slogans that should inspire you to create your own slogan that rocks. Get inspired and keep your audience engaged.