When we hear the word success or inspiring and B2B, we might think these three words have nothing in common and do not need to be part of anything together. A lot of us think that when it comes to B2B marketing, there is nothing sexy or inspiring about their marketing systems or content or slogans, however, B2B is something that needs inspiration and success.
That aside, creative marketing professionals have made their best in curating marketing content that is inspiring and have made their brands successful. Let’s take a look at some of the most inspiring B2B marketing campaigns that are inspiring. You can also take some examples and clues from these companies and create your own unique B2B marketing campaign.
IBM: 60 Years in Singapore.
Though as a tech company it is not that flashy and catchy like Google and Apple, with its rich history in the world of computing, it has created a unique marketing position based on that. In its recent celebration of its 60 years campaign in Singapore, the company did its best to leverage that long and rich history that it carries.
Why their B2B marketing works.
- They combined stories about their history in Singapore with projections into the next 50 years. This was done to show where the company came from and where it is going.
- They make sure that their employees share their stories and historical events in Singapore
- IBM’s microsite makes use of cool and user interactive navigation and layout structure.
Instead of lining your company stories with fiction, tell the true story of your company and back that with anecdotes and photos or content and you are bound to turning your company into a fantastic brand like what IBM did.
Cision: Public Relations Manifesto.
Cision is an intelligence media service provider meant for communication and PR professionals. Though their services are valuable, we cannot say they are exciting. That gingered them to genuinely come out with their PR Manifesto eBook. This was able to turn just an ordinary eBook or if you like PDF into a pretty special something.
Why it works.
- They leveraged a key copy write influencer to come up with content that rock.
- The copy was rich in humor and at the same time simplicity in conveying their purpose.
- They had very good designs and ensured user interactivity is easy.
Always make sure that you search for people who share the values of your business and are also professionals in their fields and tap their knowledge to help you out, and that is exactly what Cision did.
What we learnt from their success stories.
Well, the whole issue is not about their work, but what was it that made them rock and get more customers? These companies, though were initially not that good in terms of their marketing, they came up with policies that moved their companies to become known. What they did best was to leverage professional help. They realized that they cannot be jack of all trades. As such, they seek the help of professionals, and not just professionals, but those who shared a little bit of their business values. And that was done, they saw success.
In all that these companies together with their professionals planned, the customer, the end user, was the king. They considered the needs of this end user or the customer before bringing out any of those products and that means they were able to satisfy a need.
If you are planning to take your company or an online business to the next level, you should take your time and consider all these things and you will succeed.