In 2015, about 93 percent of organizations said they use content marketing to build their brands and generate demand according to the research from the content marketing institute. 87 percent of byers also agreed that content has a very large effect on their buying decisions. These are clear signs that content marketing is on the rise.
The question is, who is doing it well and who is not? Which are the content marketing brands that are rocking the market? We decided to bring you the best content marketing brands from around the globe for you to take a clue from that and see how stunning and beautiful brands can really be when designing their content.
Denny’s blog is damn awesome and hilariously stunning with a myriad of user-generated content, encouragement notes, and other silly humor on food. To others, this is a “grand slam” marketing.
Who told you that with science content, everything has to be nerdy? The instagram account of GE shows that they can aesthetically please and beautify scientifically-nerdy content and change the boring nature of science content as well. They combine the best of creative photography and innovation to innovate their content into something that can become viral.
If you are searching for a brand storytelling lesson, then don’t go past Lyft. The #whyILyft stories, which curate human stories of the drivers and passengers of Lyft are very smart, uplifting, and visually stunning that give visitors goose bumps. They are simply awesome.
All content marketers struggle for relevancy and Cherios hits it right on the spot. The #HowDad ad on Youtube of Cheerios exhibits hands-on parenting, coolness, and being awesome. it was a really beautiful creation and a major influencer when it comes to content marketing.
Hello Flo, a start up company that is known for shipping women period products every month introduced the world of content marketing to their “The Period Fairy” campaign. This was a beautiful creation that removed all the stigma attached to the first period of girls. There was equally the Santa and Tooth Fairy cameo which got 1.8 million views.
Is been 2 years now since ALS ran with what was possibly known as the greatest social media success ever of UGC with research into this announcing how great of a success it chalked with the funds that were raised. This campaign will be emulated by many brands for years to come.
The Super Bowl commercial of Boldie Blox kept them on a big map with other content marketers as well as consumers. Since this, the company has succeeded in creating the Bloxtown.com site with how-to videos and cute animations content to help girls with all construction set needs.
When it comes to beauty in content design and social media integration, the blog by Maybelline is something beautiful to look out for. With social media integration and great user interactivity, Maybelline’s blog perfectly captures to appearance and looks as well as attitudes of the selfie generation.
If you are brand that will like to take some clues from really good and beautiful live tone of voices in content curating, then don’t miss Taco Bell’s social media content that just does that in a beautiful and stunning way.
The holiday 2014 spot of a brand that knows exactly how to tell its story through the “The Song” proved yet a different and improved way of telling the world that technology could have, just as other fields, a sentimental, very human, and a sweet side.
These are some of the best and most influential content marketing brands that have hit the market with virility and you should take some clues here to create your own original and creative brand.